Our team wants someone authentic, creative, fresh, bold and likeable. And
we don’t have much tolerance for too many facts or too much information. In politics, a bumper sticker always beats an essay. Cain’s 9-9-9 is a bumper sticker; Romney’s economic plan is an essay. Perry’s rationale for giving the children of undocumented workers in-state college tuition rates is an essay. No hand-outs for illegal aliens is an effective bumper sticker.
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